follow journalism_news at http://twitter.com

Alphason TV Stands from Go Electrical

About Us Journalism books Email
 

Shoppers' loyalty pays

How much do you like the big shops knowing about your spending habits?

Loyalty cards at supermarkets are one thing.

But what about shopping centre points cards, which spy on your purchases across a wide range of outlets?

Some people might have no objection to high street retailers and companies keeping details of their spending and consumer habits.

In fact, they often actually prefer retailers who offer reward schemes.

But while some think that swiping the card is to credit them with loyalty points others realise it is to collect information about their consumer habits.

What do shoppers in your town make of store cards, city cards and other loyalty schemes?





E-mail this story to a friend. Your name:

Your friend's e-mail:


Jobsmake the next move in your journalism career Registernews and jobs updates direct to your desktop rss feed Photographylatest news for press, agency & freelancers Dailywhat's its circulation? who's the editor? Freelance indexSee our searchable list for freelance help Weeklywant to find a weekly? use our vast database Funniesquirky stories and unusual headlines Story ideasshort of story ideas? click here! Awardswon an award? let us know As featured on News Now Campaignsnewspapers fighting for their communities Contactsforget your Filofax! go straight to the horse's mouth Glossarysearch the database to help you out Website reviewsmore than 1,600 sites reviewed to save you time