Pampered pooches can relax in a heated pool and a therapist is on hand to massage aching bodies at an exclusive poodle parlour in Wales.

The main idea behind the hydrotherapy spa is to treat dogs recovering from injuries or illnesses but it is just one of the many ways that people now treat their pets as if they were human.

You can now buy greetings cards to and from your pets, buy clothes for them and get them their own passports.

Is anyone in your office pet mad?

Do they talk to them and about them as if they were human?

Can you find the most pampered pooch in your patch?

Check the Yellow Pages to see what pet services are on offer – do the local kennels offer any special luxuries? Or do they get any special requests?