by holdthefrontpage staff
One of Britain's smallest daily papers has decided to adopt a part-free, part paid-for publishing strategy in an ambitious bid to win back property advertising.
The Heartland Evening News, which arose from the ashes of the defunct Nuneaton Evening Tribune in 1992, is also changing its name to the Nuneaton News.
The move is part of an innovative scheme whereby the paper will be a paid for on Monday, Tuesday, Thursday and Friday, and distributed free to more than 45,000 homes on Wednesdays.
Wednesday's paper will also carry a weekly property supplement.
Publishing director of Staffordshire Newspapers Richard Carey said: "As far as I am aware this is a unique venture and we see it is part of our ongoing service to our customers.
"Readers get all the hard hitting daily news, popular features and sport and advertisers benefit from a paid-free package that hits every home in the area."
The Heartland Evening News began life as an independent newspaper founded by former Evening Tribune journalists, but was purchased by Iliffe News and Media in 2006.
As well the Nuneaton area, it circulates in North Warwickshire, Bedworth and Hinckley.
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